Some company owners believe that Online Marketing is all about fooling the search engines to send more customers to a particular website. In some cases organisations will offer this very service. Guaranteeing to increase your visitor numbers noticeably but using unscrupulous methods to do it.

Clearly this type of activity is very short sighted. Once a searcher has been tricked to a site which just does not offer information on the keywords he had used, his next move will simply be to go “back” to the search page. He will be slightly annoyed at the search engine for putting the choice forward and in essence the website business gains nothing except a useless hit, the search engine has it’s name broken and the searcher tries over again.

The only benefit here is maybe to the unethical optimizer (seo) who has possibly locked his customer in to fees based on an increase in website visitors. Despite this financial gain, running in this manner is still counterproductive. The search engine companies do not like having their standing broken and so are constantly altering their product to tackle unethical methods. This means that the unethical seo has to continually come up with new ways to keep ahead of them. Also the business itself will soon notice that although it’s hits have increased there has been no affect on sales.

In actual fact just as much effort needs to go into these unethical methods as is necessary to do the job buy the book, assuming the skills are know. It really is quite plain; the searcher wants to find what he is looking for; the search engine wants to show the searcher a selection of websites providing what he is looking for; the company wants to be found by customers searching for his products or services. So as long as the SEO Company positively impacts on all of that all parties wins.

So the ethical seo will investigate how people search for his clients services and then make certain that these keywords are clear to the search engines. By doing this all businesses in the chain and content and positive business is conducted. The client’s website will often gradually achieve a higher Search Engine Placement as the search engines become more and more sure that the site offers what it says it does; and this in turn provides the client with more and more business as the search engine positioning is crucial to the number of hits that occur.

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