Strategic Internet Marketing, Advertising and Business affiliate News

LS Power affiliate signs coal plant contract (St. Louis Business Journal)
Plum Point Energy Associates LLC said Monday it signed a contract with Plum Point Power Partners for the engineering, procurement and construction of its pulverized coal plant in Arkansas.

Google tunes into radio advertising (vnunet.com via Yahoo! UK & Ireland News)
Search giant acquires radio advertising specialist for $1.2bn

A Better Marketing Plan? (RedNova)
By Antoniak, Mike Carefully Mining Customer Data is Key to Marketing Success "Most retailers are busy putting out fires all day," says Allan Katz, The Loyalty Coach retail marketing consultant.

Nationwide Agribusiness signs marketing partnership (bizjournals.com via Yahoo! Finance)
Nationwide Mutual Insurance Co.'s agricultural business division reached a deal to sell insurance through a farm equipment dealer.

Google to Buy Radio Advertising Sales Unit (New York Times)
The acquisition of dMarc Broadcasting is the most tangible indication yet of the effort by Google to extend its Web-based network to other media.

Google buys into radio advertising (Geek.com)
Not content with only existing in the online space, Google announced it will buy radio advertising company dMarc Broadcasting Inc. for US$102 million in cash.

Google to buy radio advertising company (Reuters via Yahoo! News)
Web search company Google Inc. said on Tuesday it agreed to pay $102 million for radio advertising firm dMarc Broadcasting Inc., in a deal that could eventually be worth up to $1.24 billion.

Digital Marketing 18 January (ElectricNews.net via Yahoo! UK & Ireland News)
Google goes mobile & Yahoo goes home | BA implements SMS marketing

Horie voted in favor of affiliate's shady takeover plan in 2004 (Asahi.com)
Livedoor Co. President Takafumi Horie backed an affiliate's plan in 2004 to take over a publisher in a manner believed to have illegally inflated its stock price, sources said Tuesday.

Glazer's Distributors Extends Partnership With Levenson & Hill Advertising to Strengthen Hispanic Marketing Efforts (HispanicBusiness.com)
DALLAS, Jan. 18 /PRNewswire/ -- Glazer's Distributors -- one of the nation's largest distributors of fine wines, malts and spirits -- has expanded its relationship with Dallas-based Levenson & Hill Advertising to include efforts focusing on Texas' powerful Hispanic market.