Wishing and HopingYears after Disneyland was built, after the completion of Walt Disney World, the story goes that someone went up to Mike Vance, Creative Director for Walt Disney Studios and said, "Isn?t it too bad Walt Disney didn?t live to see this?" Without pausing, he replied, "But he did see it, that?s why it?s here." What?s the Score?The outcome of most athletic contests is normally decided by a very small margin, sometimes by as little as tenths of an inch or hundredths of a second. One would suspect that most winners and losers in business are also determined by very small margins. Buzz-Based Book MarketingIt's not enough to tell the world, "I've published a book"--that happens 175,000 times a year. You have to create buzz for your book. This article shows three easy strategies for authors to create buzz. For Meeting Planners: Organizing Your Office for Less Stress and More ProfitIf you discovered your speaking career depended on how organized your office was, your reaction could range from complete composure to sheer terror. Even the most successful professional speakers sometimes utter, "Some day I?m really going to get organized," but purging files, organizing computer files, tackling piles of unread journals, or learning a new software program (even one that will help you get organized!), usually gets pushed to the bottom of your list of priorities while you handle today's crisis...For Meeting Planners: Organizing Your Office for Less Stress and More Profit The Top 10 Secrets of Successful AuthorsKnowing the secrets of successful authors can help you receive the same prestige and become a household word. If you are not a successful author yet, incorporate these following 10 Secrets. Hold Your Applause!The best leaders always make sure that credit is accorded to those who actually do the work. Harry truman knew just how to do it! Top 10 Tips for Book Titles that Sell WellYour reader will spend 4 seconds on your front cover. Check and correct a too long, too clever, too general, or too dull title. Does it include a major benefit? Remember, most people buy your book based on its cover. Make your title sizzle. |
