How Prince Connects With His Target Market!"How the Prince concert emphatically emphasized the importance of identifying with your target market. The important marketing lesson here is that you need to create a connection with your target market. And you can't do that effectively with generic phrases." 1 Step Program to Achieve All of Your GoalsIn Jack Canfield and Mark Victor Hansen's original "Chicken Soup for the Soul," I am reminded of the short story titled "Another Check Mark On the List." This is a story about a 15-year-old boy named John who, on one rainy day, when it was too wet outside to play, he decided to write a list of goals. John continued writing until he had 127 goals. These goals included exploring the Nile River, climbing high mountain peaks around the world and learning 3 foreign languages. He also wanted to be featured in a Rose Bowl Parade and play several musical instruments. Low Fat FallacyI guess we all know that obesity is at epidemic levels. It's drummed into us from all angles. Isn't it strange that we have the biggest range of low-fat foods available but we keep getting fatter? Know These Five Audiences to Write a Top Selling BookTo create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about. Which of these 5 audiences suits your book? The Joy of RecyclingI have always been an advocate of recycling. Even though I am not always convinced of its financial viability, I am thoroughly convinced of its value as a means of increasing public awareness of the cost of our consumerism...The Joy of Recycling 19 Questions to Supercharge Your Business PlanWhether you are seeking capital for your company or are optimizing your business strategy, the most important element - particularly for outside investors - may be your written business plan. You can tune-up and supercharge your plan using this 19-step checklist. When your written plan firmly answers yes to each of these 19 questions, your market/product strategy is in terrific shape plus you increase the odds of attracting investment capital. |
