Measuring the Return on Your Direct Mail InvestmentIn direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. That's one view of direct mailing success. This article offers another perspective, one from the small business world. Focus..a Marketing StrategyThe secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Don't be Tempted by "We Buy Houses" (Updated)Do you want to sell your home right away? Don't be tempted by "We Buy Houses" or "Sell Your House in 9 days for Cash" ads and billboards. Real estate investor who looks for distressed houses with desperate sellers comes clean with tips for getting fair market value for your home. Realize Your Book Dream In 2004!If you haven't realized the success you wanted last year, here's a way to reap the harvest with 86% improvement! Important goals need to be put at the top of your to-do list. If you put them on the back burner, you will not be sharing your unique talent to help others, you will not reap the reward of ongoing, lifelong income, you will not build credibility as the expert, and you will miss one of life's greatest adventures. Power Headlines for Promotion SuccessYou only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return. Use these five formats to write compelling headlines. Turn That Fixed Rate Mortgage Into A GoldmineWhen you purchased your home, you most likely got a fixed interest rate mortgage with a 15 or 30 year term. These are the most popular mortgages in the industry. Even in the summer of 2004, when the interest-only or simple interest mortgage loans became popular, the average American stuck to the fixed rate. You see, the fixed rate offers security to conservative people, and the average American home buyer and home owner is a very conservative person. Selling Houses: Cutting Edge Design Tips for SellingIn this article, you're going to discover new techniques for marketing houses, and you'll find that these fresh, new interior design ideas will help sell your home faster, and for a higher price than the competition! |