We often think about using effective systems in our business and improve on these systems over time. I can say this from experience as I remembered doing some challenging tasks like keyword research and site promotion. Now I enjoy doing these tasks, because I already use effective systems in doing so. Which means you need to discover and use these strategic business systems, implement as is then think of ways on how you can further improve on these systems.
I got really obsessed with systems. There was the whole trading systems, that’s how I first got started. Then it moved into Planet 13 and here’s a store that we ended up franchising and we documented it. It contains a system for how to run a rock ‘n roll clothing music store. From walking in and turning on the lights, to what it is that you say to a customer, to upsell them on product, to just absolutely everything. That’s a system. I started to get a little bit obsessed with it.
Then we also use The SEO Method, to systematize the method that we use for ranking business and company websites using complete business systems too.
Now systems are everywhere. Your entire business is a system and a set of sub systems. So you’ve got the overall system which is business, but then underneath that there are different sub systems as well. You’ve got a system for marketing, you’ve got a system for fulfillment and you’ve got a system for operations as well.
So marketing, how do you go out and find new clients? How do you grow the clients that you’ve got? Fulfillment, how do you deliver the products that you have? How do you improve that? How do you develop these SEO services? Each one of these different areas are different systems.
Take a look at what happened to Blockbuster and Netflix. Blockbuster just recently went bankrupt. I think the reason was they were not updating their system. They had strategic business systems that are flawed and that caused their business to end.
They had stores where you would go to buy DVDs or hire DVDs, so you’d have to drive down to the store, choose the DVD you want, take it home, watch it and when you’re finished, return it. Then someone else came along with a system that beat their system. Why do that when you can hop in the internet, download the video you want and not worry about returning it and then they’ll just deactivate it? That’s a more effective system and it’s just evolved over time with new technologies. So it’s important that you create a culture in your business that continues to evolve the system, otherwise you might go the way of Blockbuster in your own small business internet marketing projects.
So all problems start here. All of my issues, I don’t think it’s the fault of the person I hired. I think it’s my fault that my strategic business systems didn’t have a better way of weeding out B players. So the issue now becomes, it’s the fault of the system, it’s not the fault of the individual.