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Publicity System Tip
Publicity System Questions and Answers
How to Get a Flood of Publicity For Your Business by Marlon Sanders
Publicity Tip
How to get traffic using "free" publicity
The term "free publicity" isn't accurate.
There is always a cost to obtain publicity. First, you have to write your press release. Second you have to distribute it.
But the upside is that it's a way to promote your business with limited competition. Most of your competitors aren't exploiting this method at all.
And if you educate yourself on publicity methods, it's a relatively low cost channel with big potential payoffs.
Here's a strategy taught by Elaine Floyd in our Secrets of Publicity course. What you do is write a tip sheet.
First you identify and quantify a problem. You put some hard numbers to it. Then you quote yourself or someone on your staff as saying what a big problem it is.
Then comes the paydirt. You present 3 to 6 tips for solving the problem.
My experience is these tip sheets are great for magazines. They don't work well to Business Wire or PRNewswire.
But if you fax a tip sheet like this to magazines, you can get some great press. You can fax out the press release via your computer. Or hire a service to do it for you inexpensively.
The payoff is that you reference your web site in the tip sheet. Can you say the word "traffic boost?"
For more details on this and other publicity strategies that work,
Click here for an effective Publicity System
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