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Find Out The Truth About Today's Leading PPC Products And Learn The REAL Secrets to Pay Per Click Success

Pay Per Click marketing is simply the fastest way to test campaigns for profitability -- and to keep them profitable. The only problem is that it can be incredibly intimidating to get started. Even those who have been in the game for quite some time are often seeking advice on how to earn more money and stop bleeding unnecessary cash.

Thankfully, there are some good guides on the market that help you do just that. Whether you're a newbie or have some experience on your side, giving these books a try can put you at a whole new level when it comes to making money online.

Click here to visit Beating Adwords

Features: 5 stars
5 stars

Beating Adwords

Beating Adwords is one of those products you hear a lot about no matter how long you've been an Internet marketer. It's highly revered for a reason! It's simply the best product out there on Pay Per Click marketing. I don't care how experienced you are with Adwords, you're bound to learn something new in this book. New marketers will get a complete education that will take you from point A to point B in no time at all. Point B being a profitable IM'er!

As soon as you open the guide you'll see that it's insanely attractive and well produced In a time where most Internet marketers just slap their products together -- it's nice to see that some care was taken in the presentation of this one. Of course, you're most concerned about the quality of the content, and this book definitely does it all.

You'll discover how to write effective ads, which is where so many people fall short. Did you realize that you DON'T just want as many clicks as possible? It is far better to only get the most highly targeted and qualified clicks. You'll learn the ins and outs of making sure that happens within Beating Adwords.

Another appealing section that you might want to keep by your side anytime you're setting up a PPC campaign is how to calculate your profitability, and how much you should spend on your ads. This can save you THOUSANDS of dollars over time because you'll know when to cut a campaign off, and when to ramp it up even further.

Everyone should pick this guide up if you haven't already whether you're a new or seasoned marketer. You'll pick up several things you didn't realize before, and it will be a great refresher for you. I'd be very surprised if a PPC marketer read this and didn't get more than their money's worth.

You'll need to set aside some time to read the guide and put its teachings into practice. It weighs in at a whopping 100+ pages so it will keep you busy for quite some time. Beating Adwords is the type of product that only comes around once in a blue moon, so you should consider this one over others if you're thinking about your budget.

Click here to visit Beating Adwords for more information

Click here to visit Yahoo Cash 4 Idiots

Features: 4 stars
5 stars

Yahoo Cash 4 Idiots

Yahoo Cash 4 Idiots has garnered a lot of attention because it is different from many of the products that are currently on the market. Most Pay Per Click products focus solely on Google's Adwords program, but the author of this ebook has taken a different approach.

It's interesting to read the story of how he got started with Yahoo search marketing. First of all, he WAS an Adword's guy, and was even working with someone who asked "why is this so expensive!" The reply was something like "because it's Google!" That got him to thinking later that night when he realized that we shouldn't have to pay so much to Google just because they require it. Marketing on Adwords isn't what it used to be just a few short years ago, and many people are finding it to be less profitable. Hence, the desire to try Yahoo instead!

It's a good thing that Google isn't your ownly resource, and that you have Yahoo Cash 4 Idiots to guide you along the way. I'd highly recommend this product (books and videos) for people both new to Pay Per Click marketing and those who have a lot of experience with Adwords, but have never given Yahoo a try. You'll find detailed instruction on how to join with Yahoo, as well as how to research keywords and set up campaigns.

Those of you readers who have some experience might be a little wary that this product will be too basic, and that you could figure out Yahoo on your own if you needed to. You probably could -- but this product will cut down on hours of time wasted. Yahoo Cash 4 Idiots is impressive because it covers all the ins and outs of marketing with Yahoo. Even thought I've dabbled in it here and there, I learned a ton in nearly every section. It really isn't just a product for newbies.

There are special techniques (with cutesy names) at the end that can help to ramp up your profits even more. These were especially enjoyable because they were very clever and can add a lot to your bottom line.

The bottom line for THIS product is that it's a must-have for anyone seriously considering marketing with Yahoo. There are screenshots, videos, and a well-written ebook to guide you every step of the way.

Click here to visit Yahoo Cash 4 Idiots for more information

Click here to visit Adwords Manifesto

Features: 3 stars
5 stars

Adwords Manifesto

Adwords Manifesto is a product that has some good things going for it, but also has some bad things. For one thing, the guide is poorly written for a professional guide on Adwords. It is quite repetitive, and some of the statements are generalizations spoken as ultimate truths. For instance, the ebook insists that long tail keywords don't work on Adwords (other than in the content network). Huh? Tell that to my Adwords account where I get 5 cents a click on long tails and great returns!

With that out of the way, there are some good qualities to the book. It covers great tools to use that other guides don't go into extensively. For example, Spyfu and Google's own keyword tool are discussed in use, with full screenshots to help you make the best possible use of them. If you've never used Spyfu for your PPC marketing, you may want to grab this guide because it gives some good techniques for using it.

You'll also learn how to choose the right keywords, with both paid and free tools. This section is vital, and the author does a pretty good job of describing how to do it. I really liked the tips on setting up landing pages, and everyone is sure to get some useful information on doing so. Getting a good quality score is vital, so be sure to pay close attention here!

Another admirable section is how to fix a "broken" campaign. Campaigns do not always go as planned, and there are some good tips on what to do if that happens.

Even though the product has several good qualities, there are other books on the market that do a better job of detailing how to market with PPC on Google Adwords. If Spyfu and good landing page advice appeals to you, then you might be able to get past the writing and occasionally advice that makes you grimace. Otherwise, stick with tried and true books that people have loved and had success with for a long time now. Those who devour everything they can get their hands on related to Adwords will want to give this a read.

Click here to visit Adwords Manifesto for more information