As more Tampa and Brandon businesses increase the number of email marketing programs due to their diminishing advertising budgets in 2009, it is important to grasp which statistics one should monitor and how doing so could help future email marketing campaigns. Many email marketers today watch metrics that are directly related to their specific email marketing goals. For example, if you are broadcasting HTML emails to potential clients you may utilize open rates as a metric of your campaign’s achievement. Other stats which may assist your email marketing campaigns moving forward include: open rates for each distinct day and time, click-through rates and conversions.

As a Brandon or Tampa company in the development stages of an email marketing campaign, would you be interested in knowing what sort of open rates other email marketers are receiving? According to well-known email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Please keep in mind that this figure may not be relevant or a realistic percentage for your specific industry, regardless if your open rate is below this number do not feel discouraged. What you can take out of this number is simple, if your open rate increases over a limited period of time than more prospects are reading your messages and vice a versa. The next statistic related to open rates which may be of great importance to your Brandon email marketing campaigns include the day and time of your email messages.

Do you know what day and time has brought your email marketing campaigns the highest success rate? Many email marketers may quickly answer “Tuesday, Tuesday, Tuesday”. Well, this may be true for many email marketers in the industry. The truth of the matter is that each of our email marketing campaigns or email marketing clients have a distinct message to offer a specific audience. So what works for audience #1, may not function for audience #2. To have a better idea, simply test your broadcast audience and monitor your statistics for each campaign. Within a few broadcasts, you will quickly find what works best for you and your specific audience.

In addition to monitoring your email marketing stats, you may also want to ask your Tampa email subscribers or prospects to add you to their contacts list or “whitelist”. This may help you to increase the response of your email marketing campaigns.

If you’re a Tampa or Brandon professional utilizing email marketing and would like to learn how email marketing may help you generate more leads, increase service total sales and brand awareness, simply register for Spotlight Creation’s free educational e-newsletter.

Technorati Tags: brandon email campaigns, email marketing, tampa email marketing, tampa email marketing tips, tampa internet marketing

from