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SEO - Understanding Tips
SEO is the process of driving targeted traffic from search engines to a website. Learning this method is not possible without understanding how search engines work. And when I talk about

Considerate search engines, I am specifically talking about:

• How search engines index Busby SEO Test websites
• How search engines rank websites
• Why search engines change their ranking algorithms
• How (and when) search engines update their algorithms

Points 1 and 2 are fairly easy to grasp (even if #2 is the main reason SEO is such a thriving industry). There is abundance of misinformation, but if you have the right sources, practice SEO yourself and learn to separate the wheat from the chaff, you will have a pretty good idea of how search engines rank websites (the next chapter gets stuck into ranking factors in detail).

Points 3 and 4 give SEOs a lot of grief, mostly because:

Changes in the ranking algorithms can make site rankings to change, and there is the possibility of your website losing its high rankings.

Not knowing while search engines update their algorithms (at least until you start seeing significant changes or someone in the forums notices it) means webmasters never know when their rankings could be negatively impacted by a search engine.

The randomness of search engines (SE) means that if traffic from search engines is your simply source of traffic, and your websites are your just source of income, your livelihood hinges on the whims of Google.

That is a very scary thought, and is the primary cause for much of the ‘panicking’ you see (or will see) in SEO forums whenever SE updates are discussed.

Do not place all your bets on one mode of income. If your traffic is primarily from search engines, diversify and get traffic from forums and other websites, as well as building a regular readership. If your income is primarily from running AdSense ads on your websites, expand into affiliate marketing, creating your own products, etc.

And if all your bets are hinged on your online earnings, diversify further and think regarding making money offline as well.

Smart money-making principles transcend industries and the offline / online divide. Once again:

Do NOT place all your bets on one website, one mode of traffic, one mode of income, or one source of income. diversify.

The second vital thing to note is this:

If you know what the search engines want, it is easy to plan ahead and shape your SEO campaign as such that each ‘update’ in fact benefits your Busby SEO Test Contest site rankings.

Think concerning that for a second – usually, search engine algorithms are a time when webmasters mess upabout to find out whether their sites have lost their #1 rankings or not.

What if you could set up a system that allowed your sites’ search engine rankings to improve every time Google or Yahoo did an algorithm update?

That is going to be a recurring theme throughout this book, and that is one of the main targets that I have set out to achieve here.

So how do search engines work really?

The Search Engine ‘Index’

When it is important to know how a search engine ‘reads’ websites and stores them in its ‘index’, it is even more essential (or more relevant) to know how to get included in it.

There is just one ‘serious’ way to get included into search engines, and it is this:

Get links from other websites to point to your website.

Submitting to search engine inclusion forms, using software that ‘guarantees’ to get your website included in search engines, paying spammers who offer to get your website indexed in 100+ search engines…

All of that is a waste of time. Avoid any such schemes like the plague, and steer clear of ‘search engine submission forms’.

Why?

Because getting indexed by search engines is a piece of cake IF you know how to do it.

But how do I have links?

There are some ways to easily get links for free pointing to your website (and if you are willing to pay, more power to you) and you can usually have your website (or at least your site’s front page) indexed in Google in 2-4 days of launch.

Get free traffic - legally and effectively.

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Crawling is a term used to describe the behavior of search engine spiders (also known as ‘bots’ (short for robots) which are computer programs written to ‘read’ websites. These spiders utilize links to go from one website to the other (hence the need to get links to your website).

Crawling frequency is a measure of how often a Busby SEO Test website gets ‘read’ by a search engine. This frequency depends on a number of issues but the two main factors you want to worry about are:

• Freshness (how regularly is the site content updated)
• Site importance (measured by the number of links pointing to that website)

Search engines rank web pages, not websites. This is a basic but crucial distinction, because it says that you can optimize individual pages for diverse search terms, thus giving your website more points of entry and a greater chance to gain traffic.

Each search engine (by the way, we are only considering the top 3 search engines, and even then we will focus majorly on Google – more on this later) ranks and displays search results differently.

Knowing how Each search engine (Google, Yahoo And MSN) displays search results is vital because they give you clues to various entry points to the first page of search results for any of your target terms.

Also, understanding the components of the information displayed for each individual search listing will better help you optimize your websites.

Most searchers do not go beyond from the first page of results. Reason? Searchers either find something they need (from the first 10 results or one of the sites they click through to) or they go back to the search box and change their search query to be more specific.

To verify this, think about your own searching patterns – do you delve way deep into the 20th page of search results to get something, or do you click on the first few results, browse a few sites then return to refine your search query?

Note:
Search behavior have evolved into a somewhat iterative process (search, browse, refine your query, repeat – until you get what you are looking for).

Each search engine displays a search result pretty much the same way – page title + a brief snippet of explanation for that page either picked up from the page itself or from that page’s DMOZ listing. (Note: dmoz.org is the largest human edited website directory on the internet)

Sometimes, Google and Yahoo also offer further links to internal sections of a site. Yahoo also lists the directory page where the site is listed (if that site is in the Yahoo directory) as well as referencing sections of the page itself (named anchors).

MSN offers the least amount of information, but this should change as the search engine matures.

Having links to precise sections of your Busby SEO Test Contest website will help searchers narrow down their search on your site, making it more likely for them to find the information they are looking for (and if you have done your work right, earning you new site readers / users more easily).

Not each website gets such treatment. Having a popular site (lots of backlinks) helps, but what helps even more is having a clear navigational Expect search engines to structure on your website / web page, one that is reachable to search engines also offer the ability to as well as users. In other words, how you organize your website and where you ‘bookmark’ search results place your site navigation links is vital.

It is never late to start getting targeted website traffic - get free traffic here.

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Internet Copywriting Course. For SEO Copywriting tips from the best online copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

from @

Once you have decided to start you internet bases affiliate marketing business, you will need to locate a monster affiliate program. You will need to find a program that has many different products to choose from as well as a good affiliate network management. One of the more popular reputable affiliate programs is Clickbank. In addition to large variety of products, Clickbank for example, offers stats on each program in their directory.

There are stats that you want to consider when choosing a great affiliate marketplace. Some of the stats provided by the Clickbank marketplace are:

$/sale- How much returns you will receive for sale of each product

Total$/sale- Some products have reoccurring billing or additional incentives if you customer chooses to make a purchase at a later time. These totals are all added up to make up the total sale amount.

Future $/sale- Refers to if the product has a multiple payment structure this would be reflected as to how much you should expect to receive monthly.

%/sale- This reflects how much percentage of the sale that you will receive. I personally do not like to promote products that do not pay at least fifty percent commission unless it is a reoccurring commission.

%refd- This advises you of what part of the sales made for that product that were generated by referrals. It is a great tool for letting you know how much competition you will face when marketing a particular product. It is not necessarily a bad thing to have a healthy amount of competitors because it can also reflect that the product is selling fast.

Grav- Gravity is one more indicator that a product is being marketed by many affiliate marketers. There are several reason why a product may have a high gravity. If many affiliates are purchasing the products as well as marketing it, that will throw off the gravity numbers. I try to stay with products that have a balance between the gravity, referrals, and percentage of sale.

Clickbank has a real easy system to navigate through. There is a more than enough info on the affiliate products and they make it easy for you to manage your affiliate business. To find the right affiliate network you should search as many as possible. Good examples of ecommerce affiliate programs include Commission Junction, LinkShare,Implix,PayDotCom and Clicks Galore.

Click-through - Also known as a click. The action a consumer takes when referred from one Web site through a link or advertisement to another Web site. Click-through rate (CTR) is the percentage of clicks for the number of advertising impressions displayed. For example, if two out of 100 potential buyers to a Web site clicked on a given ad, that ad would be said to have a 2 percent click-through rate.

Conversion rate (CR) - The percentage of visitors who buys. The action that determines conversion is decided by the advertiser and may be a sale on the advertiser’s Web site, a completed lead form, or another action. Conversion rate is calculated by dividing the number of actions by the number of clicks.

Marc Marseille is an internet marketing professional with many website providing valuable resources to many. For more information on Affiliate programs you can visit internet based affiliate marketing.

Find out how to get free traffic from search engines.

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Internet Copywriting Course. For SEO Copywriting tips from the best online copywriting course called Power Copywriting for the internet by Bob Serling. This 32 step program will increase sales and conversions and optimise your sales page.

from @