Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fourth Edition features an increased emphasis on small business ownership by women and minority groups. The online Business Plan Guide and templates provide some of the most extensive information available on business planning. The text als (more…)

Technorati Tags: Beyond, Business, Entrepreneurship, Hardcover, Management, Small

from

Review

Covers a lot of information and will stimulate a lot of ideas. I would have given it a four star rating exepct for the fact that the video, while informative, was choppy and not as well-organized as I would have preferred. Some additional time in organization and writing (rather than being too obviously spontaneous) would have made it better in my humble opinion. Still, it is worth the time/cost if you are starting or thinking about starting a small business. Robin –Total Vid

About the Actor

Your Hosts: Jeff Cochran, Jon Coile, Jeff Ostenso, Stephen Showalter, Todd Stevens, & Greg Stimson Learn real-world strategies as six seasoned CEO s of small to mid-sized businesses share their insight, knowl (more…)

Technorati Tags: Business, Instructional, Management, Show, Small, Strategies, Video, Videos

from

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a bu (more…)

Technorati Tags: Business, CDROM, Emphasis, Entrepreneurial, Hardcover, InfoTrac®, Management, Small, with

from