From Publishers Weekly

Fox (Internet Riches), an e-business success coach (who lists Bill O’Reilly and Larry King among his client list), offers a beginner’s guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, soci (more…)

Technorati Tags: eRiches, Hardcover, Making, Marketing, Millions, NextGeneration, Online, Strategies

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Hilton/Maher/Selto (HMS) is for instructors who want to teach students to manage costs and not just account for costs. HMS maintains that, “Costs don’t just happen,” and with a pro-active approach toward costs, managers who understand cost implications as well as accountants can add value to an organization. Hilton, Maher, Selto focuses on having students learn to make decisions by the use of Cost Management Challenges in the chapter opener, “You’re the Decision Maker” boxes throughout each chapter, and the “You’re the Decision Maker” simulation on the text website.

About the Author

A Professor of Accounting at Cornell University, Professor Hilton teaches in the areas of managerial accounting and cost manag (more…)

Technorati Tags: Business, Cost, Decisions, Management, Paperback, Strategies

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This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

About the Author
Mary Lou Roberts has held both a tenured faculty position a (more…)

Technorati Tags: Integrating, Internet, Marketing, Offline, Online, Paperback, Strategies

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